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Everyone must learn how to use a smartphone. The question of how and when is better answered by another question: what is the lifelong relationship you want to have with a smartphone: will you serve it or will it serve you?

When I started Pinwheel, I noticed a LOT of companies around parent / family tech use “safety” as their rallying cry and the basis for their brand. I get it. Safety for our kids pulls at our heartstrings as parents. We all want safety for kids.We can’t stand to see them hurt. In the dangerous world we see online, we feel extremely out of control to stop the possibility of harm. It makes sense that safety is something to aspire to and to work towards, and to be clear we talk about it A LOT and work on it A TON at Pinwheel. BUT, safety is never going to be there 100% for our kids… not offline... and not online.